Kelly has held senior positions related to the HVAC market for over 25 years. Currently Strategy Director for the trade association BEAMA, he began his career in telecommunications before moving in to Head of Marketing and Programme positions at the Energy Saving Trust in 1997. He was Marketing Director and Deputy CEO of BEAMA between 2004 and 2018 before joining the market leading global AC ancilliaries business, Aspen Pumps, as Group Marketing Director for 4 years.

A passionate advocate for energy efficiency and demonstrable best practice in H&V, Kelly embraces opportunities to test the theory of best practice with the day to day pressures installers have to deal with.